The National Ice Cream Month- July

The National Ice Cream Month, which is celebrated in the United States of America every year on July, was designated by President Ronald Reagan in 1984. Similarly, the third Sunday of July is celebrated as the National Ice Cream Day. 

Reports are that Americans consume more ice cream than any other country in the world. Almost 90 percent of the total USA population consumes ice cream and holds the food responsible for well being. President Reagan, in fact, insisted upon this point, saying that ice cream is ‘fun and nutritious’ and so the nation should ‘observe the event with appropriate ceremonies and activities.’ 

While the month is of great significance among Americans, the International Ice Cream Association (IICA) even could not resist the luring appeal of the food. IICA encourages consumers and retailers across the world to celebrate July as the Month for Ice Cream.

Apart from spreading happiness in the mid of the summer each year, the National Ice Cream Month equally facilitates the dairy industry. Reports are that around 10 percent of the milk, produced by the dairy farmers, gets used to make ice cream only in USA, which have significant contribution in the industry growth.

The National Ice-Cream Month in USA are celebrated by not only gorging into loads of ice cream cones and bars, TV shows, recipes in magazines, post on the social media platforms are few instances. Facebook and twitter pages gets special cover photos on them while daily update of sharing ice cream gets posted.

While most of the ice-cream retail store offers special discount and off, some even announce prizes on consuming certain amount of ice cream. Many celebrate making ice cream on their home and sharing it with friends and family.