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Bangalore: A year after going app-only, fashion e-tailer Myntra will now launch again its desktop website on June 1.

Myntra said the u-turn in its decision was based on consumer feedback and launch of new categories like home furnishing and jewellery.

CEO Ananth Narayanan said: “The premises of going on an app only strategy were based on mobiles being personal devices that enable a tailored experience unlike desktops and that mobiles are the future of computing devices.” “Despite the many clear positives, we’ve decided to revisit our decision. The biggest reason is that the feedback from consumers, especially women,” he added. “In addition, as we enter the next phase of our rapid growth, we’re launching home furnishing and jewelry where viewing intricate patterns lead to better purchase decisions,” he futher said.

Both the premises were proven to be right and Myntra app became the most loved amongst leading Indian eCommerce firms, he claimed.

According to Google Play Store, Myntra’s app has seen over 10 million downloads.

Following Myntra, many Internet-based services companies had begun contemplating going app-only with the likes of Ola announcing the same. There were indications that Myntra’s parent firm, Flipkart may itself take that route.

Myntra, an Indian e-commerce company of fashion and casual lifestyle products, headquartered in Bangalore, was founded in 2007 by IIT graduates with a focus on personalization of gift items. By 2010, Myntra shifted its focus to the online retailing of branded apparel.

Myntra, part of eCommerce giant Flipkart, had attributed the decision to the manifold growth in traffic from smartphones, which prompted it to go ‘mobile-only’ from May last year. Myntra said the u-turn in its decision was based on consumer feedback and launch of new categories like home furnishing and jewellery.

CEO Ananth Narayanan said: “The premises of going on an app only strategy were based on mobiles being personal devices that enable a tailored experience unlike desktops and that mobiles are the future of computing devices.” “Despite the many clear positives, we’ve decided to revisit our decision. The biggest reason is that the feedback from consumers, especially women,” he added. “In addition, as we enter the next phase of our rapid growth, we’re launching home furnishing and jewelry where viewing intricate patterns lead to better purchase decisions,” he futher said.

Both the premises were proven to be right and Myntra app became the most loved amongst leading Indian eCommerce firms, he claimed.

According to Google Play Store, Myntra’s app has seen over 10 million downloads.

Following Myntra, many Internet-based services companies had begun contemplating going app-only with the likes of Ola announcing the same. There were indications that Myntra’s parent firm, Flipkart may itself take that route.

Myntra, an Indian e-commerce company of fashion and casual lifestyle products, headquartered in Bangalore, was founded in 2007 by IIT graduates with a focus on personalization of gift items. By 2010, Myntra shifted its focus to the online retailing of branded apparel.